Winethropology
Extreme Wine Value
The Smartest Guy in the California Wine Business?
We've been excited about running this piece since doing the interview...A few weeks ago we sat down with Doug Rodgers, industry veteran and COO of one of the more innovative business in the wine trade today. He was kind enough to share many insights on the state of the industry - and the beauty of his company's simple approach. Below is a mere fraction of the ground covered that morning, but gives a glipse into what could well be a wine-drinker's new favorite source for lofty quality wines at down-to-earth prices...
Cameron Hughes Wine is poised to have its best year yet - impressive given the state of the premium wine market. And the reason you should care is because they’re bringing you expensive quality wine at value rack prices. How? They buy surplus capacity from high-end wineries and growers, finish it, and market it under their own labels.
The result: Extreme value wine.
Our recent Notes From the Titanic piece waxed about the impending carnage in the California wine industry, but also made reference to the upside of a down economy. This, folks, is one place to find that upside. If you have a taste for exceptional quality wine, but can’t stomach the insane prices, this is a company to keep an eye on.