I listened with more than usual interest to MJN's podcast interview with Cameron Hughes (sorry MJN, you may have done this a while ago; I'm slowly working my way through your oeuvre).
Hughes is an interesting guy. He buys the "declassified" juice from major, unnamed vintners (because, for instance, though the stuff may be good, it just doesn't fit their flavor profile), and resells it under his label.
So, to use MJN's example, you might be able to pick up an Opus One for ten bucks. But you'll never know, because Hughes is compelled not to reveal the identity of the source.
As part of Hughes' model, he sends out email blasts to folks so they know, for instance, that the Oak Brook Costco is going to be receiving a few dozen cases of Lot #X. Frequently, or so I'm told, the stuff sells out in a weekend.
You can also buy through his site.
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