Cameron Hughes
Direct, honest, accessible. These are just three simple words to describe Cameron Hughes. A consumer advocate, Cameron is passionate about bringing extreme wine value to wine lovers at an affordable price.
Cameron involvement with wine and wine sales began at an early age. Then, a few years after college, Cameron’s father, a veteran of the wine business, recruited him to help his direct- marketing team. Cameron found his passion there—he loved selling wine, and he was good at it.
Cameron quickly moved up the ranks but became disenchanted with big-company selling—the stack -‘em-high-and-watch-‘em-fly approach. He left and made the move to a small French importing group. As is the case with most natural entrepreneurs, before long Cameron grew restless and took the next big step: He created his own product. Why? Because his experience working with big companies showed him how he could make super-premium wine affordable to everyday wine lovers.
Determined to provide consumers with the highest quality wine at the lowest price, Cameron founded Cameron Hughes Wine and developed his Lot Series. Cameron works with wineries around the world to buy their wine and also contracts with wineries to grow and make wine for the Lot program. CHWine has developed world-class relationships with growers, sellers, and winery owners to bring truly outstanding wines to you, the wine lover—at amazing prices. It's a lot of good wine ... and a lot of good value.
You might say Cameron is a people person. Once you’ve met him, he’s hard to forget. His limitless energy and exuberance catch the customer’s attention and imagination when he’s out there selling directly to wine consumers … something most of the behind-the-desk office guys never do. Sure, his straight-forward, friendly, and knowledgeable approach may garner a sale, but Cameron believes that it’s the quality of the wine at a quality price that will have the consumer coming back to ask for more—and that’s the best part.
Cameron lives in the Bay Area with co-founder and partner Jessica Kogan. They have two absolutely gorgeous daughters (if they do say so themselves), and their two finest chocolate labs in all the world are also the company mascots.
Have questions for Cameron? Send him an e-mail, and he will get back to you personally. You can reach him at cameron.hughes@chwine.com.
