Cameron Hughes Bio

Cameron Hughes has been selling premium juice at an exceptional value since 2001. But the history of Cameron Hughes Wine has been many years in the making.

Cameron experienced wine and wine sales at a very early age. His father, a veteran of the wine business, recruited Cameron to help direct the marketing team at the Wine Group shortly after college. He found his passion there – Cameron loved selling wine, and he was good at it.

Cameron quickly moved up the ranks at the Wine Group, but became disenchanted with big company selling. As is the case with most natural entrepreneurs, Cameron grew restless and decided it was time to take the next big step. While blending wines at a party, Cameron had his Eureka! moment. He decided to focus on buying high end, super premium juice from notable wineries all over the globe. Because of the natural overflow that occurs with wine production, Cameron realized he could rescue small “lots” of wine, do some stylistic blending, and cut out the middle man by bottling and distributing the wine himself.

With Cameron’s adventurous and discerning palate, and his experience working with big wine companies in hand, Cameron was determined to give consumers the highest quality wine at a bargain price… thus the birth of the Cameron Hughes Lot Series. After developing a few lots, Cameron and his wife Jess traveled around Northern California and sold the wine to mom and pop stores from the back of their car. They then moved their business to their home where they were starting a family of two kids and two dogs.  

The word got around, and soon, the press started to catch on. Since then, their company has grown to more than 12 employees, while their Lot series has increased to over 70 different wines. They have moved their business out of their home and into an office in San Francisco. While Cameron prides himself on selling direct to the consumer, he also offers his wines online where sales are setting industry records.   

From Hawking wine from the back of his car to being on the cover of Small Business Fortune, Cameron Hughes has kept his original idea of selling amazing wine at amazing prices through his extreme energy, exuberance, and passion for providing a great value.

Have questions for Cameron? Send him an email and he will get back to you personally. Send him an email to cameron.hughes@chwine.com